Research article · 2026
INFLUENCE OF MARKETING MIX ON LIBRARY SERVICES DELIVERY: A STUDY OF ALEX EKWUEME LIBRARY FEDERAL POLYTECHNIC, OKO
Abstract
Purpose; The study anchored on the influence of marketing mix on library service delivery in Alex Ekwueme Library Federal Polytechnic Oko as a study focus.
Design/Methodology/Approach: The descriptive research design was used for the study. One specific objective, one research question and one hypothesis were formulated and tested at 0.5 level of significance. A population of 141 (50 Staff and 91 Library users) was used. The purposive sampling technique was adopted for the study. This was due to the small sample size of 141 respondents. A structured questionnaire was used to extract data from the respondents. The data collected were analyzed using mean and standard deviation for the research question while an independent t-test was used to test the null hypothesis.
Findings: The result revealed that there is a significant influence of marketing mix on Library service delivery in Alex Ekwueme Library Federal Polytechnic Oko.
Originality/Value: The study underscored the recommendation that scholars, staff and users should be exposed to marketing strategies vis a viz marketing mix in order to promote library
service through seminars, workshops and symposiums respectively.
Keywords: Library; Marketing; Marketing Mix; Service Delivery.
Paper Type: Empirical
Keywords
Library; Marketing; Marketing Mix; Service Delivery. Paper Type: Empirical
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